Whenever I see a piece of advertising that employs the pun, I always envision a group of white folks that think they’re sooooo creative sitting in a conference room at 2AM, Chinese food cartons strewn about, everyone frustrated and ready to go home when suddenly some blowhard named Tucker exclaims, “I know, we’ll use a pun!,” which is celebrated with 20 minutes of self-congratulations and applause. Tucker is promoted to VP of Advertising.

The “creative bullpen” scene in The Hudsucker Proxy nails it.